Start Date: Jan. 08, 2013
Association for Women in Communications Lunch Meeting
Time: 11:00 AM
A Tool from the PR Toolbox -- Negotiation
Program Speaker: Melinda Arnold, director of public relations and marketing for Friends of the Zoo
Negotiations of all types hold great potential for successful outcomes, and yet we often regard them with trepidation. We even avoid negotiation for fear of conflict and its baggage. Former AWC board member Melinda Arnold joins us once again but this time as our presenter. Melinda has agreed to tackle this topic for us, and she has some interesting credentials (see her bio) that point to her expertise. She’s planning to discuss negotiating styles to provide a bit of foundation. She will talk about leverage a nonprofit might (or might not) have. And, in particular, she can share some expertise from her knowledge of the animal extremist organizations. Some situations don’t hold any potential for negotiation, and she will instead focus on when negotiating isn’t possible and you have to defend yourself or your organization.
Melinda Arnold is the director of public relations and marketing for the nonprofit Friends of the Zoo, working on behalf of Springfield’s Dickerson Park Zoo. She is a graduate of Missouri State University with Bachelor’s and Master’s degrees in communications and has been on the FOZ staff for more than 18 years. Her responsibilities at the zoo include
• coordinating media relations and serving as the official spokesperson for Dickerson Park Zoo;
• maintaining the zoo’s official website, blog and social media profiles;
• producing the zoo’s publications and many in-park graphics;
• and supervising guest services operations.
Melinda is a professional fellow of the Association of Zoos and Aquariums and is completed her third (and final) year as chair of AZA’s public relations committee in September 2012. Locally, she is a member and former president of the Southwest Missouri Chapter of Public Relations Society of America and was recognized in 2011 by the SWMO PRSA Chapter with the inaugural Intrepid Award.
She teaches a senior-level public relations course at Missouri State University covering topics of crisis communications, media relations and social media. Melinda is also a trained mediator for the university’s Center for Dispute Resolution, often working with high-conflict families and victim/juvenile offender cases.
In her free time, Melinda enjoys reading; writing two blogs, “Serendipity” and “PR Intrepid”; cycling; and spending time with her 10-year-old son, including serving as assistant Webelos den leader and on Pack 410’s leadership committee.
Please RSVP to Melissa Adler, firstname.lastname@example.org.